In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
James' attorneys will argue that she is a victim of vindictive prosecution and that Lindsey Halligan, the lone U.S. attorney who signed her indictment, was appointed illegally
Economists with the mortgage giant shared a glimmer of good news for real estate professionals in a pair of new forecasts
Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast
As artificial intelligence remakes plans and processes, Carl Medford writes, it's important to be transparent about how you use it to serve real estate clients
Opinion
CFP and agent Jeff Sibel warns that stock market volatility is straining retirements, but savvy real estate agents can step up with strategies that outperform Wall Street
Homes.com won't lose access to real estate listing data from the California Regional Multiple Listing Service after all
Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit
The gain in existing-home sales once again reflects just how much consumers respond to lower mortgage rates, NAR Chief Economist Lawrence Yun said during a press call on Thursday morning
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers 5 questions to help you think through your options and put your best face forward
Some companies that were red-hot during the COVID housing market had to either pivot or die when rates rose and major funding rounds dried up. But green shoots may be emerging
Fannie Mae CEO Priscilla Almodovar was replaced on an interim basis by COO Peter Akwaboah. FHFA Director Bill Pulte fired Freddie Mac CEO Diana Reid in March after board shakeup
Revive’s model focuses on assisting listing agents and their clients with pre-sale renovations meant to increase market visibility and generate a return upon sale
