Homebuyer demand is still stronger than a year ago, but seasonal shifts have pushed the mix of business toward refinancing, which accounted for 59% of loan applications last week
by Matt Carter Dec 17
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
by Alyssa Stalker Dec 17
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
by Lillian Dickerson Dec 17
The all-stock deal to acquire parent of RoundPoint Mortgage Servicing would nearly double UWM's servicing portfolio to $400B, if it closes as expected in Q2 2026
by Matt Carter Dec 17
Markets across the Midwest and South offer enviable affordability; however, lower housing prices can reflect deeper issues, such as economic disinvestment and discriminatory housing policies
by Marian McPherson Dec 17
Smith's expertise in financial services was cited as an asset as the Trump administration prepares to sell part of its ownership stake in Freddie Mac and Fannie Mae in a public offering
by Matt Carter Dec 17
In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil
by Taylor Anderson Dec 17
Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of
by Verl Workman Dec 16
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
by Josh Ries Dec 16
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
by Greg Hague Dec 16
The most popular market of 2025, according to Zillow's rankings, is solidly Midwestern, reflecting American homeowners' desire for affordability and a relaxed lifestyle
by Lillian Dickerson Dec 16
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer's recent critique of the CPC's report on post-settlement changes impacting homebuyers
by Stephen Brobeck Dec 16
Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind
by Lillian Dickerson Dec 16
Opinion
The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they're compensated for their time, Spencer Krull writes
by Spencer Krull Dec 16
‘Accountability is love,’ team leader Mahala Landin says. Find out how Carolina Collective Realty keeps it at the core of every meeting, training and celebration with coach Verl Workman
by Verl Workman Dec 15
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
by Lauren Henss Dec 15