Are you over cold calling? Sick of Facebook? We asked you to let us know which lead gen and marketing strategies you're no longer doing in 2025. Here's what you said
Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
RealReports’ core competency is in producing data-rich property and community reports for use in a variety of real estate applications, from listing presentations to investment strategies
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
To succeed in this era, agents need to communicate and recognize consumers have options
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
The Federal Communications Commission is pushing the Telephone Consumer Protection Act's 1-to-1 consent requirement to next year, due to an appeals court ruling
Third places, where people gather for face-to-face social interaction, offer opportunities for real estate agents in an increasingly fragmented and isolated society, team leader Carl Medford writes
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
