SEO isn't dead, but generative engine optimization is changing the rules of engagement
Opinion
By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service
The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes, to authentic service, tailored expertise and a clear understanding of client needs
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention
Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and 'walled garden' ecosystems
Halloween 2025 is filled with terrors. Agents beware, trainer Rachael Hite writes. She warns that any of these creeps could knock at your door in Q4
Opinion
In an Inman Exclusive, Robert Reffkin answers frequently asked questions about the Compass acquisition of Anywhere and how it will impact agents
Opinion
Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes
Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here's how to reset, regroup and restart your engine amid tough times
The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes
After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
Learn how Connecticut agent Danielle McCain merges mindset and emotional intelligence to infuse meaning into her real estate business
Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast
