Real Estate Brokerage News
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
An underwhelming jobs report held optimism for real estate firms, which hired faster in August as the Delta variant slowed recovery elsewhere
The free referral platform has raised $530 million since launching in 2012 to change how consumers buy and sell homes
Opinion
This week, Bryon and Nicole discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing).
The remnants of Hurricane Ida ripped through parts of New York and New Jersey on Wednesday, causing millions in damages to homes and disrupting closings and showings
Opinion
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
By 2037, the median homeownership tenure will nearly double from 8 years to 15 years. Here's what 11 ERA broker-owners are doing to thrive through the market shift
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Real estate leader Lori Namazi shares how women can establish and expand a robust real estate brand
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country